Chris's FYP

FYP Final Project : Audio Visual (TVC)

Tuesday, May 15, 2012 by Lim Oon Hon

Sketches

Concept Board

Strategy Board

StoryBoard

Due to the limited time, I had change my ideas but didn't re-draw the storyboard, this is just my previous storyboard.

Visual Board

Shooting Board

AV (TVC)

This is the Final AV for this Final Project.

FYP Minor Project - 3D Exhibition

by Lim Oon Hon

References

3D Exhibition

Top View

Front View

Perspective View 1

Perspective View 2

Perspective View 3

FYP Minor Project - Website

by Lim Oon Hon

References

Minor Project - Website

Site Map

Preloader

Home Page

About Us

Benefits

Contact

Products

Promotions

11. References

- Official Website by RT Pastry House. [Online]. Retrieved November 1, 2011 from http://www.rtpastry.com

- Official Website by Lavender Bakery. [Online]. Retrieve November 1, 2011 from http://www.lavendergroup.com.my/

- Top 10 of Malaysia. ( 2011). RT Pastry House Of cakes, breads and confectioneries. [Online]. http://top10malaysia.com/home/index.php/trail-blazing-companies/rt-pastry-house [viewed 1 November 2011]

- Eyrique. (2011). Cuisine Empire: Spreading love with food culture. [Online]. http://gastronomical-lifestyle.blogspot.com/2011/05/subang-rt-pastry-house.html [viewed 5 November 2011]

- Business Market Reports. (2010). Malaysia Food and Beverage Industry. [Online]. Retrieved November 6, 2011 from http://www.bharatbook.com/detail.asp?id=133876&rt=Malaysia-Food-and-Beverage-Industry.html

- Official Website by The Baker’s Cottage. [Online]. Retrieved November 2, 2011 from http://thebakerscottage.com/

- Embassy of Denmark Malaysia. (2006). THE BAKERY AND CONFECTIONERY INDUSTRY. [Online]. Retrieved November 8, 2011 from http://www.ambkualalumpur.um.dk/en/menu/CommercialServices/Market
Opportunities/Sectoranalyses/VictualsAgricultureandAquaculture/TheBakeryand
ConfectioneryIndustry/

- China Investment Advisory Network. (2002). 2011-2015, China's food industry investment analysis and forecast report. [Online]. Retrieved November 8, 2011 from http://www.ocn.com.cn/reports/2006211shipin.htm

- Baidu. (2010). Bakery industry trends. [Online]. Retrieved November 8, 2011 from http://zhidao.baidu.com/question/145031414.html?an=0&si=5

- Asia Food Journal. (2009). Report says healthy bakery products drive growth in the Indian bakery industries. [Online]. Retrieved November 8, 2011 from http://www.asiafoodjournal.com/article/report-says-healthy-bakery-products-drives-growth-in-the-indian-bakery-industries/5915

Chapter 10 : Precedent Studies

by Lim Oon Hon

10. Precedent Studies

10.1 Advertising Strategies

The current advertising strategies used to promote RT Pastry is too few and not efficient :

1. Leaflets limited distribution: Distributing leaflets and brochures to random people walking around is not one of the things that RT Pastry favors, they prefer distribute leaflets to its own customers while leaving any of RT Pastry’s outlets because they believe and depend on the “word of mouth” will make customers bring their own family/friends to RT Pastry House

2. Event Promotional Strategies : There are also 988 Happy Cruiser come to one of the RT Pastry’s outlet to play games with the consumers. It’s quite an efficient strategy and working so far.