Chapter 8 : Strategic Target Audience
0Tuesday, May 15, 2012 by Lim Oon Hon
8. Strategic Target Audience
8.1 Proposed Primary Target Audience
8.1.1
| Demographics | Description |
| Age | 17-28 |
| Gender | Female, Male |
| Education | Undergraduates, Graduates |
| Occupation | Student , Office Worker, Homemaker |
| Income Range | RM1000- Rm2800 |
| Race | All |
| Geographic Location | Urban |
8.1.2
| Psychographics | Description |
| Perception | Consumers who favour in health Food and better quality |
| Learning | Internet, Print ads, Social Media, Friends |
| Motivation & Need | Highly well prepared and server with freshness breads, cakes, and pastry. |
| Attitude & Personality | Healthy conscious and Quality conscious |
| Lifestyle | Modern & Healthy |
