Chapter 10 : Precedent Studies

Tuesday, May 15, 2012 by Lim Oon Hon

10. Precedent Studies

10.1 Advertising Strategies

The current advertising strategies used to promote RT Pastry is too few and not efficient :

1. Leaflets limited distribution: Distributing leaflets and brochures to random people walking around is not one of the things that RT Pastry favors, they prefer distribute leaflets to its own customers while leaving any of RT Pastry’s outlets because they believe and depend on the “word of mouth” will make customers bring their own family/friends to RT Pastry House

2. Event Promotional Strategies : There are also 988 Happy Cruiser come to one of the RT Pastry’s outlet to play games with the consumers. It’s quite an efficient strategy and working so far.