Chris's FYP

Chapter 2 : Project Profile


2.1. Product Name :

2.2. Product Classification : 

RT Pastry House is an extraordinary bakery company that provides newly concept of Japanese and Taiwan style of the cake, bread, pastry and desserts.

2.3 Product Characteristics :

Huge variety of cakes that u can choose from, Categorized in to SPONGE, CHEESE CAKES, and MOUSSE cakes.
- The Large cakes about 1 kg or 8 inches cost between RM48-65 depending on types
- The Medium ones weighing about 500g or 6 inches cost between RM 25-35









 

 

2.5 Distribution :

RT Pastry House’s products, cake, bread, pastry and desserts are distributed straight away to customers within RT Pastry House’s 4 different branches around Malaysia and Kuala Lumpur. No delivery services available but can order by phone called. Therefore, RT Pastry House owns a direct distribution channel.

2.6 Product Life Cycle :



2.7 The Brand :
RT Pastry House is an extraordinary bakery company that provides newly concept of Japanese and Taiwan style of the cake, bread, pastry and desserts. RT Pastry’s product are made fresh daily, even the ingredients that they use are the finest and freshest because only from that can make the quality products and they insists on using natural material / ingredient, with less sugar and using natural ingredients as opposed to preservatives and coloring. Their mission is delivering excellent products and service to Malaysia bakery lovers.

2.8 Brand Image and Implication :
RT Pastry House was established on 2003, which is an extraordinary bakery company and because of the RT pastry house is the first bakery company that provides newly concept of Japanese and Taiwan style in Malaysia since 2003 and they offering their customers the best services & treatment it became a great competitor to others Bakery company.
In addition one factors of RT Pastry House will success over other competitors is clearly seen through the RT Pastry House’s loyal customers that were part of RT Pastry House’s success.

2.9 Strengths & Weaknesses :
Strengths
- Served high quality & Fresh Food.
- Wide selection of Pastry, Bread, Cakes.
- Efficiency in serving customers.
- Comfortable and clean atmosphere.
- no preservative added

Weaknesses
- No serve with beverages.
- Cannot store longer

2.10 Advantages & Disadvantage :
Advantages
- Easy to carry around
- Easy to Eat.

Disadvantage
- The aisle in the shop is too narrow
- Color additives
- Lack of outlet.

2.11 Unique Selling Proposition :
RT Pastry House‘s product are made fresh daily and the ingredients that they user are the finest and freshest.

2.12 Promotional History :
- Hokaido Cake Promotion
- Mooncake Festival Promotion
- RT Pastry Klang Opening
- Father’s Day Promotion
- Mother’s Day Promotion
- Valentine Day Promotion
- Christmas Promotion

2.13 Position Statement :
RT Pastry House is a Japanese and Taiwan style bakery company in Malaysia which is offering an alternative choice of pastry, breads, and cakes to different categories targeting student, office worker and housewife from age 16-28.