Chapter 7 : SWOT Analysis
0Tuesday, May 15, 2012 by Lim Oon Hon
7. SWOT Analysis
| Strengths | Weaknesses |
| • Wide Selection of Pastry, Cakes and Breads • Emphasize on Quality • Comfortable & Clean atmosphere • No preservative added • Served high quality & Fresh Food. • Efficiency in serving customers. • No preservative added | • Very Crowded at the peak time • Colour addictive • Can’t store longer • Weak in advertising • High competition with other bakery shop that have stable brands • Didn’t sell beverage |
| Opportunities | Threats |
| • More Malaysians & internationals love to eat baked good • The growing interest in organic food offers many opportunities for the bread market. • People becoming more health-conscious | • Doesn’t offer a delivery • Food inflation is getting more serious • Consumers prefer with beverage than just baked good • The wide range of product positioning can also be confusing for the consumers |
